How to get more customers on Small Business Saturday

by | Oct 19, 2022 | Digital Marketing Tips | 0 comments

Shop Local During Small Business Saturday

Small Business Saturday is a day to celebrate and support small businesses and all they do for their communities. This nationwide event, which takes place on the Saturday after Thanksgiving, is an excellent opportunity for small businesses to show their customers some love and for the neighborhood to support the small businesses that make our communities unique and vibrant. This year, Small Business Saturday falls on November 26th.

Get ahead of the competition this Small Business Saturday. Start your holiday season off right with a small business SEO plan

Know what promotions or sales you will be running and ensure that your staff is aware of them. A plan will help ensure that things run smoothly and that your customers get the best possible deals.

Get personal with existing customers and show your appreciation.

Take the time to get to know your customers and what they like. Remembering little details about them will go a long way in making them feel special. Let your clients know your appreciation by sending a handwritten thank-you note.

Show your customers how much you appreciate their business with some extra exceptional customer service. Thank them for their purchase, offer them a discount on their next purchase, or throw in a little something extra with their purchase. Whatever you do, make sure your customers feel appreciated.

Stand out from the rest. Make your customer’s shopping experience unique.

Whether it’s a one-of-a-kind product or service, or a unique customer experience, make sure your small business stands out from the rest.

Small companies often have the advantage of providing a more personal touch than big businesses. Use this to your advantage by going above and beyond for your customers on Small Business Saturday. Whether it’s staying open a little later, offering complimentary gift wrapping, or giving out free samples, find ways to show your customers that you care about giving them the best possible experience. Give your customers a reason to come back.

Small Business Saturday should be a fun day for you and your customers. Get creative and devise ways to make your store more festive or offer special giveaways. The more fun your customers have, the more likely they will come back and shop with you again.

Create social media posts to drive traffic to your small business.

Social media is a great way to connect with your customers and create a community around your business. Use your social media platforms to inform your customers about Small Business Saturday and any special promotions or sales you will be running. Share posts about your special offers, giveaways, or anything else that will excite your customers about shopping with you.

Be sure to use holiday-specific hashtags like #ShopSmall so that your posts get seen by other small business owners and customers looking for great deals.

Don’t forget to post on your Google Business Profile

Posting your Small Business Saturday specials on your Google Business Profile will increase visibility and drive traffic to your store! The local search results are often the first results users see, so it is vital to keep your Google My Business profile up-to-date. Take advantage of the built-in features of Google My Business to help promote your business during the holiday season and beyond.

Save what works for next year. Make Small Business Saturday an annual event your customers look forward to attending.

Once you have created social media and marketing content, make it evergreen and lasting, so you don’t have to reinvent the wheel every year. Some customers will begin to look forward to visiting your business because of the unique specials you provide on this day. This strategy also allows you to build on your success consistently.

Small Business Saturday is the perfect opportunity to show your customers how much you appreciate their business. By getting social, showing your appreciation, and going above and beyond, you’ll be sure to make your customers love you even more than they already do. So get out there and celebrate small business!

So if you’re still wondering how to get more traffic to your website and increase your sales for Small Business Saturday, we’re here to help! J Browning Studio has Local SEO, web design, and social media marketing experts that know what it takes to help your business succeed online.

Let us take the hassle out of digital marketing for you. We’ll create a custom plan that will help you reach more customers and increase your sales this Small Business Saturday.

Contact us today to get started! Give us a call at 202-838-6577.



What is Small Business Saturday?

Small Business Saturday is an American shopping holiday created in 2010 by American Express. It falls on the Saturday after Thanksgiving, and its goal is to help small businesses recover from the Black Friday and Cyber Monday frenzy.

Small businesses are the backbone of the American economy, creating more than half of all new jobs in the U.S. They are also vital in revitalizing neighborhoods and communities. So if you’re looking for unique gifts, exciting restaurants, or want to support your neighbors, check out small businesses on Small Business Saturday!

When is Small Business Saturday?

Small Business Saturday occurs on November 26, 2022


What are the best hashtags to use for Small Business Saturday?

Here are the top 10 hashtags to use for Small Business Saturday:

  1. #shopsmall
  2. #smallbusiness
  3. #supportsmall
  4. #supportsmallbusiness
  5. #smallbiz
  6. #smallbusinessowner
  7. #smallbusinesssaturday
  8. #smallbizowner
  9. #smallbusinesses
  10. #shoplocal + your city
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