What Does Brand Building Involve?
Outlining a company’s long-term goals for developing a strong brand that is recognizable and respected is essential for long term success. The plan should involve visual and verbal elements that convey a company’s unique value proposition, tone and messaging. Having a solid brand strategy in place can positively impact a company by guiding its marketing efforts, fostering customer loyalty, and ultimately increasing revenue. If you want your business to thrive and stand out from the competition, invest in developing a business strategy today.
As a brand agency, we help you define your mission and create your brand story explaining why you do what you do. Your visual identity should match your company philosophy, and that’s why you need a branding agency with the skills to help you reach your goals!
Creating a memorable and recognizable brand name that accurately conveys the essence brand personality of a business can be challenging. J Browning Studio specializes in helping companies create, build and establish their unique brand.
We’ll help your find the emotional connection between your brand and your customer.
A mission statement defines your brand’s purpose and – a promise that makes your brand memorable. A brand voice should have a powerful message. The mission statement results from how you want customers to feel about your brand building involve company. Our branding services will help you find your market and build a brand and identity. Then, we’ll help you create an attainable mission statement and consistent brand voice.
Every company has to have a positioning statement, something that they do that makes them special and unique. Our creative branding agency will develop a branding strategy and use search engine optimization to ensure your brand positioning is on target and memorable.
Defining your company’s target audience will help guide marketing campaign to boost brand awareness and development. Then, we’ll use our marketing services to create a memorable brand story and promotion that captures customers’ attention so that you can generate more brand growth!
Establish Your Brand’s Look
Identifying and promoting a company can help people identify themselves in a visual way. Tell me the best way to use packaging for a product? How can a customer find the content of an e-commerce website? Tell me the best way to get people to visit your website? Creating visual guidelines is the key to determining the overall style of your company.
Your target customers don’t just need to know about your company; they have to want it – and that means building a promise for their lifetime. So what do people think when they see your logo design? We know all the modern marketing and industry trends to make your brand shine. Rise above your competition, encompassing the feelings, associations, values, or beliefs you hope to elicit in others.
Our brand consultants will develop your entire brand and identity by incorporating the four elements of brand style guide below in our marketing campaigns, graphic design and web development.
Color – Matching the mood, style, and industry
Fonts – Evoking the brand personality
Typefaces – Giving the brand meaning and clarity.
Symbols & Logos– Movement and Uniqueness
An example of branding that you’re familiar with from popular culture and social media in the United States today is color. For instance, blue clothing has been calm and serene since ancient times. In Western cultures, blue symbolizes trustworthiness because we think about the sky when we see it and water, which sustains life. That’s why this color is often the base for law firms and large financial institutions, and corporations.
We Help Define Your Business Goals and Values
Before you start your brand-building project, determine business objectives and values. This is a way to learn more about the company’s larger goals.
As one of the top branding agencies in the Washington DC area, we will use our market research to develop a brand strategy to reach your marketplace goals. In addition competitor research, we will provide graphic design, website design, and social media marketing to move brand logo, business name, brand personalities and the company forward successfully.
Our graphic design artists will provide all the visual elements for your brand marketing and print materials to match the current trends in the same industry – flyers, brochures, presentations, forms, letterheads, and even your own business cards. A brand creation designed with the psychology of your customer in mind.